A shy mixel named Seismo stars in Lego's first Vine and Instagram videos

Seismo, a shy "mixel" with a penchant for stomping, is the star of Lego's first Vine and reappears alongside Flain to battle off the evil nixels in the toy maker's first Instagram video.

Lego is often cited for its trail-blazing digital work and its first foray into social video is no exception, as it uses the medium to perfect effect to reflect the creativity and versatility of the toy brand.

Brand: Lego

Client: Ambreena Budaly, social media marketing manager at Lego

Agency: 1000heads

Creative: Tim King and Robbie Dale

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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