A shy mixel named Seismo stars in Lego's first Vine and Instagram videos

Seismo, a shy "mixel" with a penchant for stomping, is the star of Lego's first Vine and reappears alongside Flain to battle off the evil nixels in the toy maker's first Instagram video.

Lego is often cited for its trail-blazing digital work and its first foray into social video is no exception, as it uses the medium to perfect effect to reflect the creativity and versatility of the toy brand.

Brand: Lego

Client: Ambreena Budaly, social media marketing manager at Lego

Agency: 1000heads

Creative: Tim King and Robbie Dale

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More