Optimedia has won another piece of Siemens’ media business - taking
on the electronic giant’s online product site, Siemens Mobile Store.
Nick Walker, board director of Optimedia and head of the Siemens’
account, will oversee the new contract, working with media manager Sarah
Spend will be predominantly online with web campaigns commencing in May.
Walker and Buckley will look at offline media in the second half of the
year. They are keen on press but are ruling out TV at this stage.
Siemens Mobile Store is an online shop selling its mobile phone range
and accessories in ten countries.
The pair will use the web research tool Nielsen NetRatings for the
Mobile Store campaign. They will, for example, be able to track the
number of visitors, see which sites are the ’stickiest’ (hold visitors
for the longest periods) and monitor how many users click on ads.
Meanwhile, the account team is plotting the media schedules for the
launch of three WAP Siemens phones.
Siemens will this month unveil a waterproof and shockproof phone called
the M35, a business phone named S35 and a slightly cheaper, mass-market
phone called C35.
TV is in the running as well as press, radio and outdoor.
Siemens has also committed several million pounds to supporting Formula
1. It is the official supplier for the sport and is sponsoring the
McLaren team. Optimedia has bought TV spots to air around the races.
Siemens is aiming to be the third biggest mobile phone manufacturer
behind Nokia and Motorola.
Walker said of the win: ’We are the leading specialists in online and
the first media agency to strike a global deal with Nielsen NetRatings -
these factors played a role in the decision by Siemens to award us this