Signet Jewelers calls pitch for direct marketing business

LONDON - Signet Jewelers, the speciality jewellery retailer that owns brands including H Samuel and Ernest Jones, is looking for an agency to handle its direct marketing account.

H Samuel…part of Signet Jewelers
H Samuel…part of Signet Jewelers

The winning agency will provide direct mail and press work for all of the company's UK brands, as well as hand-ling all customer relationship management activity.

A tender document for the business has been sent out to a number of agencies, and pitches are due to be held towards the end of May.

The successful agency is then expected to be appointed in June, with the first campaign set to go live later in the year.

There is no incumbent on the account. However, the brand does use St Luke's for its above-the-line activity and Haygarth for its design work.

St Luke's has been the incumbent on the above-the-line account since December 2005 and has since created TV spots for both the H Samuel and Ernest Jones brands.

The agency recently created a campaign for H Samuel, called "find the sparkle", in which a master craftsman searches his workshop for the perfect sparkle to put in each of the retailer's diamonds.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).