Silentnight draws up media shortlist

Silentnight is kicking off a review of its UK media planning and buying business, currently held by Feather Brooksbank.

It is understood that the UK's largest bed manufacturer has drawn up a shortlist of three agencies.

The move has been precipitated by the departure of the Silentnight Group marketing director, Julie Leivers, who left the company in December after her position was scrapped.

The decision to jettison the role was taken after a review of operations, which was led by the new chief executive, Neal Mernock, amid tough trading conditions.

Leivers' responsibilities were handed to the marketing manager, Amanda Jones.

Feather Brooksbank won a bronze IPA Effectiveness Award for Silentnight's "my first bed" campaign in December 2005. The campaign encompassed TV, cinema, press and ambient media.

Last July, Silentnight handed its creative account to Leith London following a three-way pitch. Silentnight had previously split with Mortimer Whittaker O'Sullivan after five years.

The private-equity companies 3i and LDC are battling to acquire a 25 per cent stake in Soundersleep, the owner of the Silentnight brand. The groups are understood to be in separate talks to buy a stake that would value Soundersleep at more than £50 million.

As Campaign went to press, Silentnight denied it is reviewing its media arrangements.

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