Simon Cowell, Richard Branson and Elton John appear as fat cats in Sunday Times Rich List

The Sunday Times Rich List is reimagined this year as compilation of fat cats, with a pair of glasses or a shock of hair to signal their real, affluent identity.

  • Sir Richard Branson

    Sir Richard Branson

  • Simon Cowell

    Simon Cowell

  • Sir Elton John

    Sir Elton John

of

Until the list is released in May, the figures are identified through simple signifiers – an aeroplane hanging from the Branson cat’s collar, a diamond hanging from Elton John’s feline doppelganger, and a sparkly "X" from Cowell’s.

Until the list is revealed however, the fat cats look as though they could be called "Simon Meow", "Richard Purrson" and "Elton Mog".  

Brand: The Sunday Times

Client: Nick Stringer, director of marketing communications

Agency: Grey London 

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).