Simon Greenall revealed as voice of Aleksandr the meerkat

LONDON - The comedy actor Simon Greenall, who starred as Alan Partridge's Geordie friend Michael, has been revealed as the voice of Aleksandr the meerkat.

Alexsandr the Meerkat...voiced by Simon Greenall
Alexsandr the Meerkat...voiced by Simon Greenall

Greenall, who played a handyman working in Partridge's roadside hotel, was named today by sources close to the ad.

He voices Aleksandr, the star of a series of ads for comparethemarket.com, which have helped increase hits on the site by 80 per cent since January.

Meanwhile, the source also revealed that the next TV ad in the series would involve Aleksandr relaxing in a jacuzzi with a glass of Champagne, and altering his catchphrase from "it's seemples" to "it's seembubbles".

Aleksandr has more than 25,000 followers on Twitter and almost 525,000 fans on Facebook.