The chairman of Simons Palmer Clemmow Johnson will become the chief
executive of the merged agency. He has been the driving force behind the
deal, and is expected to take on a wide-ranging role at the merged
agency, leading the cultural and practical changes resulting from the
merger. Simons, who had a stint as a Cadbury Schweppes brand manager,
went on to become the vice-chairman of GGT, but left in February1988,
and set up Simons Palmer Denton Clemmow and Johnson in June of that
An affable old Etonian, Hoare is a traditional advertising man who
joined TBWA when it merged with Hoare Wilkins in 1994. As chairman of
TBWA, he has concentrated on external relations, while his managing
director, Graeme Arkell, has run the shop from day to day. As such Hoare
has played a key role in the negotiations with Simons Palmer and also
ran new business for the agency. He will continue in the role of
chairman at the new agency, attempting to complement the more
The group managing director of Simons Palmer, and a supremely confident
account man, Johnson has recently become involved in the Mission, a
company set up by the Simons Palmer Group to explore film-making and
His role at the new agency has yet to be finalised, and there has been
much speculation about his future. It is very unlikely that a deal such
as this would take place if he was not on board.
One of the agency’s founders, and a famously brainy planning director,
Clemmow will be charged with making sure that planning thrives at the
new agency - TBWA does not have as strong a planning culture as Simons
Palmer. Clemmow is expected to become executive planning director of the
new set-up, and will be instrumental in effecting a smooth merger
between the two agencies. Clemmow met Simons and Johnson at GGT.
The workaholic creative director of TBWA, Beattie’s close relationship
with Alasdair Ritchie and high industry profile suggest he will remain
in place after the merger, despite the apparent surfeit of creative
chiefs at the new shop. However, he is known to have been unhappy at
TBWA before the merger. Beattie and his partner, Steve Chetham, rose to
stardom on the back of 1994’s Wonderbra campaign.
The pair did it again last year with 30-foot-long posters of lingeried
legs for Pretty Polly.
Tony Malcolm, Guy Moore
Tony Malcolm and Guy Moore returned to Simons Palmer last September
after an 18-month spell as creative directors at Collett Dickenson
Pearce. They are now heading up the high-profile Sony and Nike accounts
at the agency.
As joint creative directors with Paul Hodgkinson and Andy McKay, their
arrival heralded a restructure of the agency and the start of the
’double diamond’ system of account management.
Andy McKay, Paul Hodgkinson
These two unassuming creatives were promoted to acting creative
directors after the departure of Chris Palmer and Mark Denton, and were
sole creative directors until Moore and Malcolm joined the agency last
year. They work primarily on LDV and Goldfish, but don’t have a high
profile outside the agency. McKay, who was promoted from head of art,
brought Hodgkinson in from Lowe Howard-Spink to be his partner.
The TBWA European chairman is the man responsible for the expansion of
the Omnicom-owned network in many of the areas outside its home base in
the US. He will continue to seek new opportunities to spread the TBWA
name worldwide, and now that a deal has been struck in London, his
attention is likely to turn to other territories. He started in
advertising in the 70s and, in 1979, took a stake in the renamed Holmes
Knight Ritchie, which was later merged with TBWA.
Handles the UK advertising
Launched the British
Gas-sponsored credit card
Runs the European advertising
Handles the Sun and the News of the World
Central Office of Information
Is on roster, as is MBA
On the way off the roster
Cars, banking, retail, airline
TBWA’s flagship account
Wonderbra posters are arguably TBWA’s most famous work
Hired to ’do a Wonderbra’ for the former Playtex client
Notably Absolut Vodka and Chivas Regal
Miller Genuine Draft
Currently up for review
Nivea, Ciba-Geigy, Green Flag
Banking, media, government.