Simon Waterfall quits Poke

Be the first to comment
Waterfall... stepping down
Waterfall... stepping down

LONDON - Simon Waterfall, the founder and creative director of digital agency Poke, is leaving the company.

Waterfall will wind down his day-to-day responsibilities as a creative director on specific accounts over the coming months. He plans to take some time off before working out his future plans.

Founders Iain Tait and Nicolas Roope will now work as joint creative directors across Poke’s portfolio of clients.

Waterfall said: "Poke will always be an amazing place to challenge yourself. It’s a company that at its heart, has an internal desire to ‘make it better’, think in new ways and push every brief and expectation. I cherish this spirit and feel now is the time for me personally to challenge myself again, use some of my different skills from the range of creative disciplines and make myself sweat a bit. I don’t know what or where, but I know I have the energy to carry on Poke’s attitude to different arenas."

Waterfall started his career by founding design company Deepend which folded in 2001, before starting Poke.

Peter Beech, the managing partner of Poke, said: "Simon’s a unique personality and we totally understand his desire to go beyond the digital space for fresh challenges. Simon immersed himself in D&AD, and we could see that he was straining to move on, so this is really a formalising of that arrangement. We love him dearly, we thank him for what he’s contributed to Poke and we wish him the very best for the future."



Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Moneysupermarket brings Dave, Colin and Gary together for 'epic dance-off'

1 Moneysupermarket brings Dave, Colin and Gary together for 'epic dance-off' is bringing together its "you're so Moneysupermarket" campaign stars for an "epic dance-off".

Just published