Simons Palmer lines up England rugby stars for Nike

Simons Palmer Clemmow Johnson unveils a new Nike campaign next week, introducing the first Nike work to be produced since the creative directorship of the account was handed over to Guy Moore and Tony Malcolm.

Simons Palmer Clemmow Johnson unveils a new Nike campaign next

week, introducing the first Nike work to be produced since the creative

directorship of the account was handed over to Guy Moore and Tony

Malcolm.



Two 48-sheet posters, featuring two of rugby union’s top English stars,

will go up across the country to celebrate the start of the Five Nations

rugby championships. They focus on the recent rule changes that are said

to have revolutionised the game.



The first execution states: ’There are still hard and fast rules to

rugby.



Be hard and be fast.’ It stars Phil De Glanville, the captain of

England, in a pose that demonstrates the intensity of the sport - he is

clutching a rugby ball in one hand and clenching the fist of the other,

while looking fiercely at the camera.



De Glanville is renowned for his speed and quick decisions on the field,

and his seven broken noses bear testament to his toughness.



A second poster, ’fast forward’, features Lawrence Dallaglio, who is

known as one of the fastest and most athletic forwards in English

rugby.



It shows Dallaglio running with the ball at full speed, in a blurred

image, complete with tracking lines, that looks as if it was taken from

a television set as the video player was shuttling fast forward.



Moore and Malcolm, who created the first poster, took over the creative

directorship of the Nike account when they joined Simons Palmer last

autumn (Campaign, 6 September 1996). The role was previously filled by

the agency’s other two joint creative directors, Andy McKay and Paul

Hodgkinson. The second poster was art directed by Graham Storey and

written by Phil Cockrell.



De Glanville and Dallaglio were chosen because Nike believes that are

key to the success of the England squad.



Media planning and buying on the campaign was by Manning Gottlieb Media.



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).