Mike Perry has left Simons Palmer Clemmow Johnson, where he was
both managing director and group development director, to establish his
own strategic consultancy, called Headlight Vision.
Headlight Vision was originally set up last year (Campaign, 8 March
1996) as part of the Simons Palmer group, but it is now 75 per cent
owned by Perry and his partner, Crawford Hollingworth. The pair are in
discussions with a number of clients outside the Simons Palmer list.
The new company seeks out emerging trends and uses them to help clients
develop future strategies. Clare Dobbie, Nike’s advertising manager,
said: ’Headlight Vision reflects the shift of emphasis to looking ahead
rather than behind.’
Perry, who has sold his stake in the agency, said: ’Simons Palmer has
now built a very strong client list and can only go from strength to
strength, but I have always wanted my own company. Headlight Vision is
not just about ads, it is about ideas and the exchange of
The company’s headquarters are at two sites, in Oxford and London, but
Perry and Hollingworth plan to build an international network.
Paul Simons, the chairman of Simons Palmer, said: ’Mike is an
inspirational thinker and we are already using him on a consultancy