Singapore anti-gambling ad slammed on Twitter after picking a winner

A campaign by the Singapore National Council On Problem Gambling hit a snag last night after Germany's routing of Brazil.

The TV spot, which aired in Singapore during the half time break of Brazil and Germany’s 2014 Fifa World Cup semi-final last night, showed children discussing what team they wanted to win the tournament.

At the end of the spot, a sad-looking child says he hopes Germany wins because his dad has bet his lifesavings on the team. When it aired, Germany was 5-0 up against Brazil and would go onto win 7-1.

The ad was widely shared and discussed on social media sites such as Twitter and Facebook, with comments like "well, the National Council for Problem Gambling’s ad just backfired" and "all hail the National Council of PROPHETIC GUESSING".

The campaign, called 'Kick The Habit, was launched at the beginning of the World Cup to counter the usual increase in gambling associated with the competition and also includes print, radio and outdoor executions.

The creative agency behind the print campaign was Goodfellas, while Two Oceans Film company shot and produced the TV ad. UM Singapore was the media agency.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Christmas 2016 ads: the best so far
Shares0
Share

1 Christmas 2016 ads: the best so far

Buster the Boxer, Mrs Claus, a doll that comes to life and an adventurous carrot feature in this year's Christmas ads. Campaign rounds up the best ads from the season.

Just published

More