Singapore Tourism launches global media tender

The board has launched an RFP for a new global media agency.

Singapore Tourism launches global media tender

The Singapore Tourism Board (STB) has launched an open request for proposal (RFP) for a global media planning and buying agency, as incumbent media agency MEC’s contract will be ending in March 2017.

The selected media agency will be appointed for an initial period of two years, with an option to extend the contract annually for up to two additional years, subject to outstanding performance.

Independent consultant The Observatory International will be assisting STB on the pitch.

Lynette Pang, assistant chief executive with the STB, said that it is crucial for the board to shape its media strategy to one that is "innovative, agile and impactful, leveraging real-time and data-driven marketing" across its global markets.

"As we enter into a new phase of destination marketing for Singapore, we look forward to a dynamic client-agency partnership to succeed together in this evolving global media environment," she added, in a statement. 

A version of this story was first published on Campaign Asia-Pacific.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More