Sir Frank's partners keep him waiting

LONDON - Sir Frank Lowe's potential partners were this week keeping him waiting to find out if they would join his start-up, which has plundered Lowe's £50m Tesco account.

Paul Hammersley, the DDB London chief executive, and David Hackworthy, his chief strategic officer, have been slated to take leading roles in the new shop with Sir Frank and the former Lowe London chairman Paul Weinberger. But as Campaign went to press neither man (both at a DDB meeting in the US), had quit.

Nor had Mark Cadman, the JWT managing director. He is said to be weighing up the prospect of promotion at JWT against an equity stake in the start-up. Ed Morris, Lowe's executive creative director, has also been approached.

Meanwhile, it is believed Sir Martin Sorrell, WPP's chief executive, has had talks about his possible involvement, but nothing has been agreed.

Lowe's 20-strong Tesco account team is expected to be offered jobs by Sir Frank.

Besides Tesco, the agency could launch with business from Heineken and Olympus.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).