Sir John Hegarty - data has never created wealth

New York - Sir John Hegarty, co-founder of Bartle Bogle Hegarty (BBH) is asked one question about data and creativity.

Speaking to Campaign at Advertising Week, Hegarty argues data has never created wealth but creativity has and does all the time.

Watch the full interview above...

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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