Sir Martin Sorrell blasts Cameron's referendum announcement

WPP chief executive, Sir Martin Sorrell, has blasted Prime Minister David Cameron's decision to hold a referendum on Europe if the Conservative win the next general election.

Sorrell: blasts Cameron
Sorrell: blasts Cameron

In an interview with CNN International, Sorrell said from a WPP perspective the decision would only give people another reason to postpone investment decision, referring to advertising budgets WPP agencies readily rely on.

He said : "This is a political decision, not an economic decision. If I'm looking at it from the point of view of WPP, it’s not good news. It’s at best neutral, at worst negative. So it can't be positive. You just added another reason why people are going to postpone investment decisions. And that last thing we need is people postponing more."

In a EU speech given today, Cameron said he would commit to holding a referendum on the UK’s future in Europe if he wins the next election in 2015.


Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Look out for the invisibles and introverts in your agency
Shares0
Share

1 Look out for the invisibles and introverts in your agency

By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.

Just published