Six poised to pitch in Express ads rethink

The Express Group’s centralised media account could come under review this spring after the company’s appointment of a single agency to handle creative work for all of its titles.

The Express Group’s centralised media account could come under

review this spring after the company’s appointment of a single agency to

handle creative work for all of its titles.



Six agencies are currently lining up to pitch for the Express’s

centralised creative account. The roster agencies DMB&B, which handles

the Express, Walsh Trott Chick Smith, which handles the Express on

Sunday, and the Star’s agency, Leo Burnett, will line up against Lowe

Howard-Spink, BMP DDB and Ogilvy and Mather.



The Express’s recently appointed marketing director, Nicholas

Rudd-Jones, will see the creative pitches at the end of this month and a

decision is expected by the middle of February.



The media account, currently held by IDK Media, and the below-the-line

work will not be a part of the current review, though insiders have

indicated that all suppliers will come under the spotlight once the

creative task has been awarded. Media was originally going to be

considered in tandem with the creative task. However, Rudd-Jones - who

joined the group in December - insisted he had ’no plans or thoughts

about media’.



Rudd-Jones said that the creative brief was two-fold: ’We’re asking

agencies to find the correct positioning for the Express but also to

focus on the real points of product difference which we have in the

mid-market now. We think we can build a better partnership with a single

team which understands the newspaper industry in total.’



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