The Express Group’s centralised media account could come under
review this spring after the company’s appointment of a single agency to
handle creative work for all of its titles.
Six agencies are currently lining up to pitch for the Express’s
centralised creative account. The roster agencies DMB&B, which handles
the Express, Walsh Trott Chick Smith, which handles the Express on
Sunday, and the Star’s agency, Leo Burnett, will line up against Lowe
Howard-Spink, BMP DDB and Ogilvy and Mather.
The Express’s recently appointed marketing director, Nicholas
Rudd-Jones, will see the creative pitches at the end of this month and a
decision is expected by the middle of February.
The media account, currently held by IDK Media, and the below-the-line
work will not be a part of the current review, though insiders have
indicated that all suppliers will come under the spotlight once the
creative task has been awarded. Media was originally going to be
considered in tandem with the creative task. However, Rudd-Jones - who
joined the group in December - insisted he had ’no plans or thoughts
Rudd-Jones said that the creative brief was two-fold: ’We’re asking
agencies to find the correct positioning for the Express but also to
focus on the real points of product difference which we have in the
mid-market now. We think we can build a better partnership with a single
team which understands the newspaper industry in total.’