Campaign turns its attention to the communications holding companies this week in an attempt to define them as no other magazine has done before. Read the following pages to learn how Omnicom has sailed through the downturn, earning more revenue and recording better margins and profits than its rivals. Learn how Publicis was able to book the cost of buying Saatchi %26 Saatchi (true cost $1.9 billion) at next to nothing while Havas, having failed to secure a global positioning, looks to define itself in other ways. WPP's Sir Martin Sorrell took no bonus in 2001 while Ed Meyer at Grey has secured himself the right to claim $100,000 a year in expenses (among other perks) when he finally retires. Bob Willott analyses and compares the operating strategies and operating realities of the supergroups and Campaign staff canvass analysts and industry insiders.
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Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).