Skandia 'Team GBR' by St. Luke's

Skandia has released a film online to leverage its sponsorship of the British sailing team, Skandia Team GBR.

Launched at this year’s Cowes Week regatta, the film appears online as part of a national seeding campaign.

The film captures an Olympic classes 49er race in which a Skandia Team GBR crew wins, and the footage is overlaid with graphics designed to explain the calculations behind the sailors’ decisions.


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