Skippy to star in Rolo ads

- J Walter Thompson has resurrected Skippy, the Australian kangaroo star of the 70s children's programme, to launch Rolo Cookies, a new variation on the Nestle brand.

- J Walter Thompson has resurrected Skippy, the Australian kangaroo star of the 70s children's programme, to launch Rolo Cookies, a new variation on the Nestle brand.

The campaign for the product, which boasts a biscuit ball at the centre of the usual combination of chocolate and caramel, presents a new twist to the familiar question: "Do you love anyone enough to give them your last Rolo?"

Set in Skippy's familiar home territory -- the Australian bush -- the ad tells the tale of two friends feuding over the last Rolo.

It opens on Skippy bounding along and coming across his two pals, Mark and Sonny.

Sonny greets Skippy warmly, and cupping his last Rolo Cookie in his hand, offers it "to the best mate a boy could ever have." He then presents the Rolo to his brother, Mark -- and a somewhat miffed Skippy displays his indignation by making his familiar clicking noise.

Some time later, Skippy bounds up to another of his chums, the head ranger, who listens to Skippy's clicking and is shocked to learn that someone has pushed Mark and Sonny down the old mineshaft. "Who could have done that?" the ranger gasps. Skippy clears his throat and looks very guilty.

Chris Palmer directed the spot through Gorgeous Enterprises. It was shot in Australia's Ku-ring-gai National Park, adjacent to the location of the original Skippy series. Members of the original cast and crew were also involved, whilst the starring kangaroo played the same role in the 90s remake, The New Adventures of Skippy. The ad was written by Trevor de Silver and art directed by Paul White. Media planning and buying is by MindShare.



Topics