Skittles releases Super Bowl teaser ad

Skittles is releasing a teaser for its first-ever Super Bowl ad. The spot, created by DDB Chicago, employs the same humour as previous ads from the Wrigley brand.

Skittles releases Super Bowl teaser ad

This teaser is set in a modern-day US Western town, where the bell tolls several times and the residents appear to gird themselves for action. The people have massive biceps – but only on their right arms.

The spot ends with "Super Bowl Sunday" and "It will be settled". An arm-wrestling contest, perhaps? We'll have to wait until 1 February to find out.