Skoda employs augmented reality in outdoor campaign

Skoda is using virtual reality in an outdoor campaign at London Waterloo station this week, as it seeks to engage consumers by enabling them to customise a Skoda Fabia.

Skoda: outdoor campaign uses augmented reality
Skoda: outdoor campaign uses augmented reality

The car brand is hosting an augmented reality experience at the station until Friday that aims to "bring to life" its new model.

Passers-by can project their own design onto the large digital ad screen at Waterloo station. On the station concourse, commuters can personalise the vehicle using a choice of 14 colours, three colour concepts and five interior combinations, with 100 design variations in total.

Niall McEvoy, marketing manager, spoke to Marketing about the concept.

Brand: Skoda

Agency: MediaCom / JCDecaux

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