Skoda - Fallon

Set at a gymnastic tournament, Skoda's new spot features a very podgy-looking gymnast tumbling and flipping around the floor with the grace of an Olympic performer. It's another amusing addition to brand's stratgegy of poking fun at itself. The audience watches in almost disbelief as the overweight gymnast completes a perfectly executed floor routine. OK, we know he's wearing a fat suit, but this is pretty well disguised. The spot finishes with the endline of the ad 'Big and agile, you don't see that very often'. Get ready for a barrage of overweight gymnasts proving they are just as good as the rest of them...

The ad was written by Lawrence Seftel and art directed by Gary Anderson at Fallon. It was directed by Noam Murro through UK Independent, US Biscuit.


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