Skoda inks deal to sponsor ITV mystery dramas

Skoda UK has signed a multimillion-pound two-year deal to sponsor ITV's mystery drama package of programmes, including the second series of Broadchurch.

Skoda inks deal to sponsor ITV mystery dramas

The sponsorship includes broadcast idents around TV shows on the main ITV channel, online and mobile activity, and licensing rights.

In addition to Broadchurch, which stars David Tennant and Olivia Colman, the package includes the new Robson Green-fronted series Grantchester Mysteries and the returning dramas Lewis, Foyle’s War, Vera and Endeavour.

MediaCom negotiated the sponsorship with ITV’s commercial team. The idents will be created by Fallon.

Heidi Cartledge, the head of marketing at Skoda UK, said: "The mystery drama package gives us a great platform to speak to a wide audience and we’re delighted to be involved with such fantastic programming."

The deal builds on Skoda’s existing relationship with ITV through its sponsorship of the Tour de France.

Steve Bignell, a sales director at ITV, said: "We are delighted to be extending our relationship with Skoda UK."

ITV’s mystery dramas were previously sponsored by Viking River Cruises.

Topics

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More