Skoda launches Baking of Fabia campaign

LONDON - Skoda is to launch a new TV and print campaign, created by Fallon, that shows a team of bakers making a giant, car-shaped cake.

Skoda... new ad
Skoda... new ad

The documentary-style TV spot for its Fabia marque, which breaks on May 17, shows the bakers putting together huge cakes and reams of icing, accompanied by the Julie Andrews song "Favourite Things" from The Sound of Music.

As the action progresses, it becomes clear that the bakers are creating a car by making tyres with black icing and reconstructing headlamps from glacier mints.

The end product is an entirely edible vehicle down to the last detail; even the cake-moulded engine is filled with golden syrup instead of oil.

448 blocks of Madeira cake, 12.5kg of raspberry jam, and 360kg of icing were used in the making of the 60-second ad, which is documented in a "baking of" film that will appear on the Skoda website.

The ad, which aims to position the new Fabia as a vehicle that is full of everyone's favourite things, ends with the strapline "The new Fabia. Full of lovely stuff."


Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More