Skoda picks Fallon to handle UK digital account

Skoda has extended its relationship with Fallon London after appointing the agency to handle its UK digital account for display and online.

Skoda: has worked with Fallon since 1998
Skoda: has worked with Fallon since 1998

Fallon was awarded the account without a pitch. The work was previously handled by AIS London. 

The Publicis Groupe agency has worked with Skoda since 1998 and picked up its European ad business in 2014, having already held the UK account.

MediaCom handles the media planning and buying for the VW-owned car brand.

Fallon will now handle the digital communications across display and online content for Skoda in the UK.

Gareth Collins, the chief executive of Fallon London, said: "We’re delighted that Skoda has chosen us to lead the charge in developing digital and content work for the brand going forwards.

"It is a decision that we feel reflects the broadening skill set that Fallon London has to offer in the digital and content space".

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).