Skoda has launched a new interactive campaign centered around its TV sponsorship of US crime drama on Channel 5.
Created by Fallon, the campaign will link TV idents to an online trail to find the location of a hidden virtual Skoda car for the chance for participants to win a Skoda Fabia vRS at the end of the campaign in July. The idents giving a new clue to the whereabouts of the hidden virtual car each week.
After solving the answer to the week’s puzzle, the participant must enter it on Škoda’s YouTube channel. Fallon collaborated with the Google Creative Agency on the campaign.
The work was created by Peter Gatley and Richard Hale and directed by Justin Stokes through HLA. Post–production was by MPC.