Skoda's Mary Newcombe exits marketing role

LONDON - Skoda's head of marketing, Mary Newcombe, has been moved into a non-marketing role at the marque's parent Volkswagen Group.

Skoda's Mary Newcombe exits marketing role

Newcombe has been given the position of head of learning services, where she will be responsible for training across dealership networks.

A spokeswoman for Skoda confirmed the move and said that Newcombe had yet to be replaced.

Newcombe was appointed as the marque's head of marketing in 2001.

Prior to this, she held various marketing positions within Volkswagen, including direct marketing manager and product marketing manager for large cars.

Newcombe's predecessor, Chris Hawken, was responsible for the strapline: 'It's a Skoda. Honest.'

He also appointed Fallon to handle its ad account.

Following his departure, Newcombe was tasked with developing this strategy.

In 2007, Fallon created the popular 'cake' ad for the Skoda Fabia, which featured Julie Andrews singing Favourite Things, from Rodgers and Hammerstein musical The Sound of Music.

Skoda recently rolled out a pan-European TV advertisement, created by Leagas Delaney Prague, promoting the launch of its Yeti small sports utility vehicle.

It is understood that a UK-specific ad was created by Fallon, but not used.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published