Sky Bet launches advertising pitch

BSkyB's gambling platform Sky Bet is hunting for a creative agency.

Sky Bet: has worked with agencies including WCRS
Sky Bet: has worked with agencies including WCRS

Brothers and Sisters, FCB Inferno and Mcgarrybowen are all pitching for the account. Sky Bet is running the process in-house.

Sky Bet has a media spend of £18 million, according to sources. However, that figure is likely to include the online advertising and promotional space on Sky Sports that is not paid for.

Sky Bet called a review of the advertising account in February 2013, but there was no appointment or new campaigns aired that year.

WCRS has previously collaborated with Sky Bet but said it only worked with the bookmaker on a project basis. Its most recent TV work for the brand was released in 2012. Sky Bet has also worked with Mother.

Brothers and Sisters and FCB Inferno already handle other parts of the BSkyB ad business.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More