Sky Television has unveiled details of its six digital TV packages
and has started talks with national newspapers about a
multi-million-pound ad blitz during the week of its launch on 1
Sky is hoping to dominate national newspaper advertising in its launch
week and has approached the press inviting suggestions for high-profile
The broadcaster’s cheapest package, Sky Value Pack, costs pounds 6.99 a
month and includes Sky One, Sky News, Discovery, Home & Leisure,
Bloomberg and QVC.
Four packages of eight channels will be available for pounds 8.99 a
The Popular Mix will carry Discovery, National Geographic, UK Play and
The Knowledge package will combine channels such as CNBC, Animal Planet,
(.tv) (covering the internet) and the History Channel. Kids and Music
will include Nickelodeon, Fox Kids, Trouble, UK Play and M2 (a new music
channel from MTV), while Lifestyle will include Bravo, Granada Plus, UK
Style and Trouble.
The Family Package will be available for pounds 11.99 a month and covers
all the channels available in the other packages, plus the new channel,
Sky Sports News, new Discovery channels and UK Gold Classics.