Sky hands digital remit to marketing chief Stephen van Rooyen

Sky's Stephen van Rooyen has become chief marketing and digital officer, tasked with co-ordinating the company's digital media activities.

Sky: Stephen van Rooyen becomes chief marketing and digital officer
Sky: Stephen van Rooyen becomes chief marketing and digital officer

The change has van Rooyen updating his job title from managing director for sales, marketing and brand.

A Sky spokesman told Marketing that the new role would involve looking at the company's digital media activities as a whole.

It is understood that the update is not a major one, since van Rooyen already oversaw core digital products such as Sky Go and Now TV in his former role.

He will now examine Sky's online activities for on overarching view on how to market the brand's services across its many sites and platforms. Other new duties include responsibility for Sky's data analytics arm, Sky IQ, but van Rooyen's expanded role otherwise remains much the same.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).