Sky profits climb 10% in Q1 as ad revenues rise

Sky's operating profits jumped 10 per cent to £374 million in the last three months as revenue growth in the UK, particularly in broadband customers, and Germany, offset a drop in Italy.

Jeremy Darroch: the chief executive of Sky
Jeremy Darroch: the chief executive of Sky

Advertising revenue across the group climbed 5 per cent in the first full quarter since Sky began managing the ad sales for Viacom's Channel 5 in the UK.

Sky shrugged off the loss of European Champions League rights to BT at the start of this season as revenues from Britain and Ireland rose 7 per cent, with TV customers up 43,000 and broadband up 133,000.

But sales and administrative costs rose 6 per cent as Sky invested in marketing to maintain its "share of voice" to "mitigate" the absence of Champions League football amid a promotional blitz by BT.

Sky claims its new connected advertising service Sky AdVance will allow brands to target its 12 million UK customers across TV set top boxes and connected devices such as tablets and smartphones for the first time.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published