Sky promotes online music site through IPC TV titles

LONDON - Broadcaster Sky has teamed up with publisher IPC as part of a major promotional push for its online music platform Sky Songs.

The broadcaster is offering free music downloads to readers of IPC’s TV listings titles TV & Satellite Week, TVTimes, What's on TV, TV easy and Soaplife in an effort to boost awareness of Sky Songs, which launched late last year.

All of the titles will run the promotion in one issue each in consecutive weeks throughout February, offering readers the chance to download ten free songs from the Sky Songs music library, which contains over five million songs.

Sky Songs launched in October and offers unlimited online streaming and mp3 downloads of tracks from EMI, Sony, Universal and Warner for £6.49 a month.

Justin Moodie, general manager of Sky Songs said: "We are pleased to be offering a taste of Sky Songs to IPC's TV magazine readers. Sky has a long history of involvement with these TV related titles, ensuring a great fit in helping to spread the word about our recent move into music."

Rival Virgin Media’s online music platform MusicFish is due to launch this summer, supported by a cross-platform advertising campaign.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More