Sky reappoints WCRS for Now TV after pitch

Now TV, BSkyB's video-on-demand service, has reappointed WCRS to its creative account after a pitch.

Sky: reappoints WCRS for Now TV after pitch
Sky: reappoints WCRS for Now TV after pitch

WCRS beat FCB Inferno in a final shoot-out. Both shops have an existing relationship with BSkyB.

Campaign first reported the review in September, when Now TV’s brand director, Jo Fox, said the two-year-old company had evolved and the time was right to invite "agencies to pitch for our advertising work".

WCRS was first awarded Now TV’s ad business in 2013 without a pitch. The shop’s debut campaign – its only TV activity to date – was called "then and now".

Ross Neil, the WCRS executive creative director, said: "We’ve been on a successful journey with Now TV for the past couple of years. The new idea we’ve created takes us to new heights."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More