Sky to revamp sports offer with cheaper options

Sky will overhaul its Sky Sports channels and introduce a much lower entry price point as the broadcaster faces fierce competition from rival BT.

Sky to revamp sports offer with cheaper options

The numbered Sky Sports channels will be replaced by stations dedicated to a particular sport, in the manner of Sky Sports F1, launched in 2012.

Football is set to get two dedicated channels, The Guardian reports, with one each for cricket and golf, while a new channel, Sky Sports Arena, will show rugby, tennis and other sports.

The strategy will also allow customers to pay as little as £18 a month to receive sports content in a bid to attract those not willing to pay £49.50, which is currently the cheapest package available.

It is the latest of a series of cheaper options introduced by Sky as it responds to changing viewing habits. Now TV, for example, offers much of the same content available through Sky channels for as little as £6.99 a month.

Last year, it introduced Sky Sports Mix, offering selected sports content, including some Premier League matches, to its basic package subscribers.

The amount Sky is paying for its Premier League rights rocketed last year by 80% – but evidence suggests viewing numbers are falling.

BT held onto its Champions League rights in a £1.2bn deal comfirmed in March.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More