Sky reviews multi-million pound digital roster

LONDON - BSkyB has launched a review of its £10m-plus digital agency requirements as it ups its focus on digital.

Sky: reviewing digital roster
Sky: reviewing digital roster

The broadcaster currently works with Brothers and Sisters, AKQA, Soup, Bigmouthmedia and Diffiniti but is reviewing all of its digital requirements across search, display, social media, affiliates, and digital creative work in the UK.

According to The Nielsen Company BSkyB spent £8.2m on digital media, excluding search, during 2009 which was an increase of 17.2% when compared to 2008.

Louise Mullock, head of online sales and marketing at BSkyB, said: 'Across Sky we're responding to changing consumer demands by offering more online products, services and customer engagement.

'To help us grow our online activities further, and to make our digital investment work as hard as it can, we want to ensure we have the right agency support network.'

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).