Sky reviews multi-million pound digital roster

LONDON - BSkyB has launched a review of its £10m-plus digital agency requirements as it ups its focus on digital.

Sky: reviewing digital roster
Sky: reviewing digital roster

The broadcaster currently works with Brothers and Sisters, AKQA, Soup, Bigmouthmedia and Diffiniti but is reviewing all of its digital requirements across search, display, social media, affiliates, and digital creative work in the UK.

According to The Nielsen Company BSkyB spent £8.2m on digital media, excluding search, during 2009 which was an increase of 17.2% when compared to 2008.

Louise Mullock, head of online sales and marketing at BSkyB, said: 'Across Sky we're responding to changing consumer demands by offering more online products, services and customer engagement.

'To help us grow our online activities further, and to make our digital investment work as hard as it can, we want to ensure we have the right agency support network.'

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More