Sky Sites to reinforce BAA team

Sky Sites is seeking eight additional sales people as well as a marketing manager.

Sky Sites is seeking eight additional sales people as well as a

marketing manager.

The search follows a series of business wins, including the pounds 200

million-plus contract to sell all ad space at the UK’s seven BAA

airports, as well as the ambient contract for Waterloo and Ashford.

Seven of the recruits will work in the expanded airport sales


The eighth will join a new rail division created to handle space at

Waterloo and Ashford, as well as any further rail wins. Jonathan

Bennett, recently promoted to sales manager, will head the division.

At present, Sky Sites consists of a direct sales team made up of a

director, two sales controllers, three group heads, three executives and

three assistants.

As well as the eight sales people, the company is looking for a

marketing manager to report directly to David McEvoy, group managing

director of JC Decaux.

Sky Sites sales director Lee Lawrence said: ’We are expanding rapidly

and we need to recruit a highly specialised team to cope with promoting

the many innovative advertising opportunities this presents. We are

reacting quickly to provide advertisers with a premium service .’

The appointment of incumbent Sky Sites to the renewed five-year BAA

contract came after a lengthy pitch process that also involved TDI,

Clear Channel and Scottish Media Group. Sky Sites beat TDI in a final

round (Media Business, 21 February).

Observers suggested Sky Sites had invested heavily in innovative outdoor

furniture at airports as part of its strategy to retain the contract.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).