Sky Sports appoints Brothers and Sisters to 'Living for Sport' project

LONDON - Sky Sports has appointed Brothers and Sisters to create a digital campaign for its 'Living for Sport' initiative.

Sky Sports: appoints Brothers and Sisters
Sky Sports: appoints Brothers and Sisters

The agency will now create an online sports game for Sky Sports, which will aim to encourage more people to take part in Living for Sport.

The game will have a retro feel and will take on the form of a competition that challenge users to take part in running, cycling and swimming events.

Sky Sports will make the game available on social networking sites. A humorous viral ad starring Living for Sport ambassadors, including Olympic sprinter Darren Campbell, has been created to raise awareness.

The initiative uses sport to encourage young people across the UK to fulfil their potential by helping to improve their health, develop self-esteem, and increase attainment and achievement levels.

The initiative has been running for six years, and is freely accessible to every secondary school in the UK.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).