Sky Sports and David Beckham search for 'next big thing'

Sky Sports has kicked off a social media search for "the next big thing" in sports coverage, as part of the David Beckham-fronted campaign for its new European football channel.

David Beckham: promotes the Sky Sports 5 European football channel
David Beckham: promotes the Sky Sports 5 European football channel

It asks sports fans to submit innovative ideas about how to make Sky Sports coverage better. It could be anything from manager mics, ball cameras or even players' mums doing the commentary.

Sky aims to make a prototype of the best idea and the fan with the winning suggestion will be given various prizes, including a free subscription to Sky Sports. The competition aims to promote Sky Sports’ new two years’ free broadband offer and the European football channel.

The campaign is the brainchild of Brothers and Sisters’ multi-platform production company Making.

Kevin Brown, the managing director of Making, said: "This campaign highlights Sky Sports' commitment to innovation and making their coverage the best in class for football fans.

"We're convinced we can find some big ideas that will help improve the way we watch sport forever, while enjoying some of the more left-field suggestions, such as the Sky remote with inbuilt bottle opener. But then who wouldn't want a bottle opener remote?"

Brothers and Sisters declined to provide individual credits for the campaign.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).