Sky in talks with Ladbrokes

- British Sky Broadcasting is believed to be in talks with betting company Ladbrokes to discuss the potential for online betting on Sky Sports' web sites and television channels.

- British Sky Broadcasting is believed to be in talks with betting company Ladbrokes to discuss the potential for online betting on Sky Sports' web sites and television channels.

It is understood that current talks are focusing on a joint venture agreement. BSkyB has already talked to other groups but it is believed that Ladbrokes is the favourite to secure a deal. BskyB would not confirm the talks.

If it goes ahead, the deal could be announced in a couple of weeks.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).