Skydivers leap from planes in W&K's latest Honda ad

LONDON - Wieden & Kennedy is set to launch the latest brand ad for Honda Accord, featuring five aeroplanes and a team of skydivers who showcase the technological features of the car through aerial stunts.

Honda ad by Wieden & Kennedy
Honda ad by Wieden & Kennedy

The 90-second ad, called "jump", broke yesterday.

Set in the Mojave Desert, it shows the skydivers creating a number of aerial formations including a steering wheel, a suspension spring and a camera before the team come together to form the word "Accord".

The spot concludes with the new Honda endline: "Difficult is worth doing."

The ad is the final part of a campaign that included 96-sheets and an unbranded teaser TV campaign with abstract shots of a skydiving team preparing themselves for an event.

"Jump" was preceded by a three-minute live TV ad that aired on Thursday.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).