Skype founder scratches UK campaign for video streaming service

Skype founder Janus Friis' new venture Vdio is believed to have pulled a UK launch campaign that was set to position the video streaming service as a competitor to LoveFilm and Netflix.

Januus Friis: Vdio launch campaign pulled
Januus Friis: Vdio launch campaign pulled

After initially hoping to launch Vdio as a standalone entity, it appears the company has decided to roll it into sister brand Rdio.

The news comes as rumours circulate that Rdio could be bought by Microsoft, which is believed to be considering an Xbox Video and Xbox Music offering.

Friis' previous company Skype was acquired by Microsoft last year for $8.5bn.

Vdio was due to be launched in the UK via a major marketing campaign prior to a US launch but the plans were changed by the arrival of video giant Netflix in the UK in January.

Rob Gotlieb, the former European marketing director for Muzu.tv, was heading up marketing for Vdio’s launch in the UK but now appears to be focusing his efforts on Rdio’s US operations.

Gotlieb is currently hiring for a director for content marketing for the Americas region, while Rdio is also looking to recruit a director of partner marketing based in San Francisco.

Rdio issued a statement last month accepting the two brands do share resources, but insisted Vdio is still operating as a separate company.

Vdio and Rdio declined to comment on the UK launch plans.

Former Vdio web front-end developer Sebastiaan Spijker, who left the company in March, also declined to comment when contacted.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More