Skype founder scratches UK campaign for video streaming service

Skype founder Janus Friis' new venture Vdio is believed to have pulled a UK launch campaign that was set to position the video streaming service as a competitor to LoveFilm and Netflix.

Januus Friis: Vdio launch campaign pulled
Januus Friis: Vdio launch campaign pulled

After initially hoping to launch Vdio as a standalone entity, it appears the company has decided to roll it into sister brand Rdio.

The news comes as rumours circulate that Rdio could be bought by Microsoft, which is believed to be considering an Xbox Video and Xbox Music offering.

Friis' previous company Skype was acquired by Microsoft last year for $8.5bn.

Vdio was due to be launched in the UK via a major marketing campaign prior to a US launch but the plans were changed by the arrival of video giant Netflix in the UK in January.

Rob Gotlieb, the former European marketing director for Muzu.tv, was heading up marketing for Vdio’s launch in the UK but now appears to be focusing his efforts on Rdio’s US operations.

Gotlieb is currently hiring for a director for content marketing for the Americas region, while Rdio is also looking to recruit a director of partner marketing based in San Francisco.

Rdio issued a statement last month accepting the two brands do share resources, but insisted Vdio is still operating as a separate company.

Vdio and Rdio declined to comment on the UK launch plans.

Former Vdio web front-end developer Sebastiaan Spijker, who left the company in March, also declined to comment when contacted.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).