Skype hires Albion to boost UK profile

LONDON - Skype Technologies, the global internet-based telephony service, is looking to build a major presence in the UK as it promotes its free, internet-based voice calls service.

Albion has been briefed to produce a number of animated viral movies.

There will also be online and press advertising, which will run in ten countries worldwide.

Since its launch in August 2003, the Skype software has been downloaded more than 131m times.

Skype's decision to advertise has been prompted by the launch of the rival voice call service Google Talk.

Niklas Zennstrom, Skype's chief executive, said: "It is fundamental to our business that people understand what makes Skype different. Albion understands this and its work is a clear indicator of the importance we place on creating a strong global brand."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).