Slack, a sports magazine aimed at thrill-seeking teenage boys, was
launched at the weekend by Oxfordshire-based independent Arcwind
The move follows last month’s launch of X-Sports from WV Publications,
which also targets afficionados of snowboarding, skateboarding,
kitesurfing and BMXing.
Publisher Mark Kasprowicz said: ’Lots of teenage boys are interested in
board sports. Slack will be a bit like Loaded without the squidgy bits
and football - it won’t contain any top-shelf material.’
The 84-page magazine has an ad ratio of around 35 per cent with ads for
Gameboy, E-bay and specialist sports brands such as K2, DaKine,
Mongoose, Stride shoes and United skates.
Kasprowicz said he was keen to get mainstream brands into Slack but
realised it might take time. ’We haven’t got Nescafe yet, but Pepsi Max
and Virgin Megastores have shown interest.’
Advertising is being sold by ad manager Dan Beechener, who sells the
other Arcwind titles Windsurf and Unity. Kasprowicz is looking to
recruit two sales staff.