Slendertone, the company that supplies electronic fitness
equipment, has appointed Lowe Live to its pounds 7 million creative
Lowe Live will create direct response press advertising for
It will also run outdoor and bus campaigns.
Lowe Live won the account after a pitch against several other agencies
including BHWG Proximity, ehs:realtime and the incumbent on the account,
The agency will create advertising to support a new product called Flex,
which is an advance on Slendertone's pad technology. Instead it works as
a belt with an attached control unit.
Slendertone has been targeted at consumers wanting to lose weight but it
is thought that it will also look more broadly at the general health and
fitness market. Part of Lowe Live's task will be to increase the
purchase of Slendertone products among men as the majority of sales are