Slendertone talks to creative shops

Slendertone, the muscle-toning brand, is talking to ad agencies about an international brief.

Slendertone: last UK agency hire was Publicis London in 2008
Slendertone: last UK agency hire was Publicis London in 2008

Agency sources said the brand has approached them directly about creating a campaign to run in various markets, including the UK.

Slendertone last appointed an agency in the UK in 2008, when it hired Publicis London to the then £10 million account. It currently spends £1 million on UK media, according to Nielsen.

Agencies suggested the brand is looking for ideas for a TV-led campaign showcasing its range of products, which include ab belts and arm accessories.

Publicis won a 2009 IPA Effectiveness award for its "Keeping your dragon happy" paper for Slendertone that outlined how a TV-led strategy had increased revenue by 71 per cent.

Bio-Medical Research, an Ireland-based specialist in electrical muscle stimulation, owns Slendertone.


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).