Slendertone talks to creative shops

Slendertone, the muscle-toning brand, is talking to ad agencies about an international brief.

Slendertone: last UK agency hire was Publicis London in 2008
Slendertone: last UK agency hire was Publicis London in 2008

Agency sources said the brand has approached them directly about creating a campaign to run in various markets, including the UK.

Slendertone last appointed an agency in the UK in 2008, when it hired Publicis London to the then £10 million account. It currently spends £1 million on UK media, according to Nielsen.

Agencies suggested the brand is looking for ideas for a TV-led campaign showcasing its range of products, which include ab belts and arm accessories.

Publicis won a 2009 IPA Effectiveness award for its "Keeping your dragon happy" paper for Slendertone that outlined how a TV-led strategy had increased revenue by 71 per cent.

Bio-Medical Research, an Ireland-based specialist in electrical muscle stimulation, owns Slendertone.

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