Sly Bailey named as Mike Matthew’s successor at IPC

Striking a blow for classified sales executives, Sly Bailey was this week named at IPC’s new chief executive.

Striking a blow for classified sales executives, Sly Bailey was

this week named at IPC’s new chief executive.



Bailey, who started out in 1984 on classified at The Guardian, takes

over in December, replacing Mike Matthew who is to retire and take up a

non-executive position as deputy chairman.



Bailey’s remit is to prepare IPC for a pounds 1 billion stock market

flotation within two years. She is expected to focus on developing an

online strategy, building on the recent launch of IPC Electric. With her

background in television listings, it is likely that electronic

programme guides will feature in this strategy. IPC’s chairman David

Arculus has also promised to pursue acquisitions.



After The Guardian, Bailey moved to The Independent in 1987, before

arriving at IPC in 1989. She joined as classified sales controller and

in 1994 moved up to group ad sales director of the TV listings and

women’s weeklies divisions, recently revamped as IPC tx and IPC

Connect.



In 1997, she became managing director of IPC tx and is credited with

arresting the decline of TV Times’ circulation from 10 per cent, when

she took over, to 1 per cent in the latest ABCs.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).