Smart 'facelift' by BBDO Proximity Berlin

Smart, the Daimler-owned car manufacturer, has launched an international TV campaign to highlight the latest design upgrades to its range of models.

The spot, by BBDO Proximity Berlin, shows eye-catching human facelifts to illustrate the brand’s makeovers.

The spot was directed by Robert Jitzmark through Stink. The director of photography was Erik Sohlström and post-production was by NHB Berlin.

Make-up was by Servulo and music was by Andreas Bruhn and Michi Besler.

Credits

Creative directors
Exec. agency producer
Head of marketing communications & brand management smart
Manager Global advertising and literature Smart
Production company
Executive producer
Director
Director of photography
Make up
Styling
Postproduction
Music composers

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