Smirnoff to feature in Madonna video

Madonna is extending her partnership with Diageo through a product placement deal, which will feature Smirnoff vodka in the video for her new single 'Give Me All Your Luvin'.

Madonna: with Smirnoff  competition winner Lil Buck
Madonna: with Smirnoff competition winner Lil Buck

The video for the single, the debut from her forthcoming album 'MDNA', will feature Smirnoff vodka as the drink of choice in the video's bar scene.

It premieres on YouTube tomorrow (February 3) and will be hosted on Smirnoff's Facebook page from 6 February.

Last year the pop singer signed a deal with Diageo to partner Smirnoff on its Nightlife Exchange Project Dance. The activity was themed around a global Facebook competition to find a dancer to join Madonna’s next tour.

The final dance-off took place at the historic Roseland Ballroom in New York City where Madonna and her choreographers selected US dancer Lil Buck.

He now joins Madonna’s dance ensemble for her high-profile appearance at the Bridgestone Super Bowl Half-time Show this Sunday.

Simon Burch, global brand director for The Smirnoff Co, said: "Partnering with Madonna has been extraordinary and we are thrilled to deepen the partnership supporting the release of MDNA and 'Give Me All Your Luvin'."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).